J.K. Richard is a drywall subcontracting business owned by my dad, Kevin Richard. He asked me to update his company’s logo and create a few supporting materials. I refreshed the logo for signage and new branded merchandise, designed business cards for him and his team, and built a newsletter that he assured me he did not need and would not use.

Working with my dad was so fun, I was happy to be able to spruce up his branding. Industrial marketing is all about bold colors, hard lines, and sharp edges, very different from the softer palettes and organic shapes of nonprofit work. That’s what I love about design, every project has a unique vision, and the smallest details deliver.